The goal of this article is to make the next administration as well as all civil servants understand one of the most fundamental marketing concept – Needs and Wants, and how voters’ choice in the National Capital Region (NCR) was shaped by opposition and how doing a good job felt by the ordinary people can influence the outcome of the next elections. In this case, I […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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