Brand IQ Test

Brand IQ Test

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Take this quick test if you are able to explain the following in an instant without any online reference 1) How do you link strategy to brand DNA? 2) How do you develop a compelling brand purpose? 3) How do you build a strong brand digitally? 4) How do you convert great analytics to great strategy for your brand? 5) How do you develop a no-nonsense training for brand marketers that work? 6) How do you solve big problems and ask the right questions? If you were not able to answer majority of the questions above, it’s time to consider attending the 1st Mansmith Brand Summit on July 9, 2019. I have carefully chosen and invited the following award-winning brand builders, all of them with international experience, to share their…
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6 Questions Every Marketer Must Ask by Josiah Go

6 Questions Every Marketer Must Ask by Josiah Go

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There are 6 questions every marketer must ask, and I will tell you that and if you cannot answer any 1 of these questions, you are at risk. Question # 1 : How do you discover new truths? How do you convert these truths into big idea? Question # 2 : Do you know what NOT to do when challenging market leaders? Question # 3 : Do you have a READY tool kit when your competitor attacks you? Question # 4 : Do you know HOW to find new and sustainable sources of revenue and profit? Question # 5 : Is your product or service REALLY  in the correct channel? Question # 6 : Do you know what's happening in the marketing industry? How can you be ahead of the curve? I…
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