I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last.  Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]

It has been almost three months since marketing legend Edwin Totanes or fondly, ET to his colleagues returned to his Creator on November 22, 2018 (Thursday) at age 61. It was sudden and shocking as we, Mansmith consultants were just on group chat the day before and he was telling us that he will be discharged from hospital the next […]

I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1.    Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]

24

I have been teaching marketing and innovation for many years now, and I can say that it has been a source of pride and joy for me to watch those I’ve taught soar in their own fields. This motivates me to further enhance my learning and experience as an industry practitioner and educator. And since I have always been passionate […]

2

Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 100th public run of my Marketing Strategy and Plans (MSP) program on November 27-28, 2018. Click here to […]

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend
NEVER MISS A POST!
Enter your email below:
We never share your details