DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair.   Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The […]

I often get asked “how do we nurture entrepreneurial spirit among employees” during my Entrepreneurship Bootcamp. I will answer by sharing what we do in Waters Philippines and Mansmith and Fielders Inc. I do not claim it’s the right way or the only answer but simply want to share what worked for us as a company. As you can see […]

Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences?   Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ […]

I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a year ahead of me as promotions manager. I remember hitching a ride with him during some of our Cabuyao plant meetings. I decided to be an entrepreneur in 1985. Tony […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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