Q&A with ZAP CEO Dustin Cheng on Value Proposition

Q&A with ZAP CEO Dustin Cheng on Value Proposition

interviews, Q&A
ZAP is a mobile number-based loyalty and rewards system established in 2012 by Ateneo schoolmates Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim. With over 1,000 partner stores and more than 1,000,000 members on the platform, big brands such as McDonalds, KFC, Potato Corner, Generika Pharmacy and Chatime have come on board. Dustin shared the challenges of running a start-up, and the rewards as well as the risks of pivoting a business model. Q1: Your previous business was in discount coupons. Like many discount companies, the business model did not work. What were the key lessons of that failure and how are they linked to your existing business? A1: Before ZAP, I co-founded a daily deals e-commerce site called Deal Dozen. It was good at the start, but eventually…
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Q&A with Resorts World Genting VP for Relationship Marketing Dr. Nicco Tan on Omni-Channel Marketing

Q&A with Resorts World Genting VP for Relationship Marketing Dr. Nicco Tan on Omni-Channel Marketing

interviews, Q&A
Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most valuable to you? A: Omni-channel marketing is important because unlike multi-channel marketing, it focuses on providing a seamless and continuous experience across channels bespoke to the customer. It uses behavioural data and empowers the owner of that data to create future experiences based on their preferences. With the rise of latest marketing technologies and the use of personal smart devices in store, brands must understand that the days of closed…
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