ZAP is a mobile number-based loyalty and rewards system established in 2012 by Ateneo schoolmates Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim. With over 1,000 partner stores and more than 1,000,000 members on the platform, big brands such as McDonalds, KFC, Potato Corner, Generika Pharmacy and Chatime have come on board. Dustin shared the challenges of running a […]
CRM
Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most […]