Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they […]

John Patrick Cua is Executive Director of Nielsen Philippines and looks after the Consumer Packaged Goods Industry Group. He joined Nielsen in 2013 after 16 years with Procter & Gamble with 7 years based in the US and Singapore where he held regional and global roles related to Governance, Project Management and more recently leading and starting-up Business Intelligence solutions […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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