How Supermarkets Can Survive the Online Future by Josiah Go

How Supermarkets Can Survive the Online Future by Josiah Go

Articles
Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they get bigger margins and manufacturer’s support funds similar to volume discounts of the larger supermarket chains. Store options are available for consumers: budget-conscious ones are smart enough to stick with two to three stores where they can get the best deal, and digital native millennials are looking for more than what traditional shops can offer. Online Options The entry of more and more online stores and delivery services, brought about…
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Q&A Nielsen Executive Director John Patrick Cua on The Filipino Consumers

Q&A Nielsen Executive Director John Patrick Cua on The Filipino Consumers

interviews, Q&A
John Patrick Cua is Executive Director of Nielsen Philippines and looks after the Consumer Packaged Goods Industry Group. He joined Nielsen in 2013 after 16 years with Procter & Gamble with 7 years based in the US and Singapore where he held regional and global roles related to Governance, Project Management and more recently leading and starting-up Business Intelligence solutions and Analytics teams. He shares his insights about the Filipino Consumers. Q1: Research showed how Filipinos were saving money and buying fewer clothes in 2016, which seemed surprising. Why was this so? Will this continue in 2017? A: Filipinos along with their Southeast Asian neighbors have been consistent in being avid savers. It is a positive indicator of financial health when you see consumers who are conscientiously planning their financial…
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