Vicky Abad is the Managing Director of Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q1: Before we discuss trends, help us understand where we are […]
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At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about trends to expect in 2022 and beyond. They are Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China. Here is a 4-point summary of what they shared. Q1: What should marketers anticipate […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]
Stephen Tiu is the Sales Director of Johnson and Johnson Philippines. Prior to this, he was Head of Key Accounts in J&J Philippines, Head of Channels in J&J Malaysia, and worked in Shopper Marketing in J&J China. Steve won the Mansmith Young Market Masters Awards (YMMA) in 2013. He will share more trends during the 10th Market Masters Conference on […]
I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1. Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]
Toby’s Sports celebrated 40 years in sports retailing in 2018. It opened a new world class flagship store in BGC promising customers an omni channel experience. Toby’s President Toby Claudio, a Mansmith Young Market Master Awards (YMMA) winner in 2008 shares with us his excitement about the future of sports retailing. Q1: There is a rising interest in health and […]
It’s marketing plan season once again and it is good to remind marketers that contrary to popular belief, when consumers make a buying choice, they do not decide based on marketing mix alone (product, place, promo, price) but on many other factors i.e., cultural (culture, sub-culture, social class), social (reference groups, roles and status, family), personal (age and life cycle […]
Stuart Jamieson leads Nielsen’s Watch and Buy growth strategy in the Philippines as managing director since 2012. Concurrent to this role, Stuart is the cluster lead in the Emerging Markets group, overseeing the business performance of Thailand, Vietnam and Myanmar. He held various leadership roles in Nielsen’s businesses in Australia and New Zealand prior to his appointment to the Philippines. […]
This is continuation of our annual consumer trends and prediction series for 2016 that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]