Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
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Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Mentors (1993) Marketing 101: An A to Z Guide (1994) Marketing Plan: Building The Profitable Preferred Brand (1997 & 2012 2nd edition) Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned […]
In business, trust is an asset we work hard to protect. But Holy Week confronts us with something harder: trust is, first, a truth we must face, about who we are when no one is measuring, tracking, or watching. Holy Week does not let us stay comfortable. It asks the question every leader eventually has to face: is who I […]
Atty. Benedicta “Dick” Du-Baladad is the founding partner and CEO of Du-Baladad and Associates (BDB Law), a firm specializing in tax and corporate law. An accountant-lawyer by training, she graduated Magna Cum Laude and earned her Master of Laws and International Tax Program at Harvard University. She served as President of the Management Association of the Philippines (MAP) in 2023 […]
ER Rollan, CEO of Growsari and a winner of the 5th Mansmith Innovation Awards, has been transforming the micro-retail landscape in the Philippines. By leveraging technology, he empowers small sari-sari stores, streamlines distribution, and creates a scalable digital ecosystem. In this interview, he shares the assumptions he challenged, the pains he sought to solve, and how he turned innovation into […]
In today’s market, trust is a brand’s most valuable currency. Consumers don’t just buy products, they buy confidence that a brand will deliver on its promises, act ethically, and keep its word. Yet, too many marketing campaigns focus on messaging, image, and perception, assuming trust can be “communicated” rather than earned through action. The reality is clear: trust responds to […]
Marketing columns usually focus on positioning, differentiation, and shareholder value. This Valentine’s Day, I want to talk about brand equity, not in the marketplace, but at home. It’s where I learned the true meaning of trust long before I began teaching it. Before my wife, Chiqui, became my partner in life, she was my first early adopter. She saw intrinsic value […]
If you’ve spent time in strategy post-mortems, or even in high-stakes “war” rooms, you’ve probably heard the same lines: “We had all the data, but no real insight.” “The logic felt right, but no one tested it.” “We assumed X would hold, and we never questioned it.” Sound familiar? I hear versions of this often, from CEOs, executives, founders, and […]
Influence mirrors society. It reflects who we admire, what we value, and—ultimately—who we decide to believe. But the mirror has cracked. Follower counts no longer equal persuasion, and visibility no longer ensures trust. In the Philippines, where pakikisama (social harmony) and hiya (moral restraint) quietly govern social behavior, influence is shifting away from performance and toward participation, from selling to shared meaning. This moment […]
I walked into a meeting with a cup of Zu’s coffee in my hand. It was early December, when Starbucks lines grow longer and planners quietly signal participation in a shared ritual. The person beside me smiled and asked, “Do you like Zu? No Starbucks planner this year?” I laughed and answered honestly. The lines were too long for my […]