Across Manila, Jakarta, and Kathmandu, one force is reshaping markets: public outrage, not just at corrupt politicians, but also at ‘nepo baby’ influencers, entrenched institutions, and once-untouchable brands. In today’s hyperconnected world, trust isn’t given, it’s earned. Lose it, and you lose customers. Scandals involving misused funds, political favoritism, and influencer complicity aren’t just headlines; they’re changing how Filipinos and […]
Search Results for: Marketing Strategy
I never really planned to be a teacher. I was an accidental one. The late Prof. Manny Fernandez, one of the great minds of Philippine marketing, saw me giving a talk (I can’t even remember where), and he told me I should consider teaching. That moment quietly changed the course of my life. Teaching became a calling I didn’t see […]
Too many entrepreneurs treat networking, marketing, or content as magic fixes. We join clubs, attend meetups, post daily, hustle hard. But no matter how busy you seem, if your business model is flawed, nothing sticks. I’ve learned this after mentoring thousands of entrepreneurs and guiding teams at Mansmith & Fielders. Let me show you why so many fail despite the […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
We’re often seduced by data. Charts, dashboards, surveys, and analytics seem like the ultimate way to understand customers. But data alone won’t give you the full picture. It lacks context, can be incomplete or biased, and doesn’t explain the why behind behaviors. Human judgment and interpretation are essential to turn raw data into meaningful insights and decisions. To truly grasp […]
“I’m done hidin’, now I’m shinin’Like I’m born to beWe dreamin’ hard, we came so farNow I believe” – – Lyrics from “Golden” by Huntr/x Last August, my daughter Tricia Gosingtian approached me with a recommendation: ‘Dad, you have to watch this movie on Netflix. It’s an animated film. Everyone is watching it and dancing to the music!’ As a […]
A few years ago, a new tech company entered the market with full confidence. The plan looked perfect on paper, but failed within months. Why? An IT programmer had spotted a critical flaw in the program but was told to just fix it and stay silent, afraid to contradict leadership who committed a date to launch publicly. Too many companies […]
In the business world, where brands constantly seek relevance and differentiation, talent remains the true edge. Yet the corporate hiring lens, understandably, tends to gravitate toward efficiency, often favoring graduates from the country’s top three schools. It’s a pragmatic filter: limited time, limited resources, and a need to minimize risk. But this efficiency bias comes at a cost, it often […]
In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]
Imagine your leadership team sailing smoothly through calm waters, until an unexpected iceberg strikes. The forecasts were solid. The numbers were sound. Yet beneath the surface, something far more insidious was at play: distorted risk perception. That iceberg? Cognitive bias: sharp, hidden, and often unseen until it’s too late. Organizations rarely fail because of risks they saw coming. More often, […]