All Saints’ Day is a time when we pay our respects to those who have passed away. Here are 8 examples from around the world where companies have come up with creative ways to help people remember their loved ones. As we celebrate All Saints’ Day and remember our loved ones, let’s continue to generate new ideas that help us […]
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Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Rio Ilao is the Founder and CEO of MobileOptima, Inc., one of the top technology companies in the Philippines specializing in sales force automation and workforce management solutions. Its leading enterprise solution, Tarkie, digitizes and automates field processes like digital forms and field monitoring with real-time data to give companies 360 visibility on their field operations and help make real-time decisions. […]
Innovation, a term widely bandied about in various conversations, and corporate functions. Some companies have even dedicated positions to innovation management, aiming to embed it within their corporate culture, processes, and mindsets. It is imperative, then, to gain a clear understanding of what innovation truly entails, enabling businesses to direct their efforts and resources towards genuine innovation, rather than pursuing […]
Here is a hyper-growth rock star we can all emulate — Martha Sazon. When she took over GCash in June 2020, at the height of the pandemic, it had over 20 million users. Under her leadership, GCash attracted over 86 million users as of the middle of 2023, experiencing a remarkable 400% growth in three years. With so much success, […]
Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
Dorothy Dee-Ching is Jollibee Philippines’ Head of Marketing. She won the Mansmith Young Market Masters Awards (YMMA) in 2016. She shares her insights about spotting marketing talent in this interview. Q1: In your decades of handling managerial talents, especially in marketing, how do you know you have chosen the right marketing talent? Are there traits you watch out for at […]
Issa Guevarra-Cabreira is the chief commercial officer of Globe Telecom. Under her watch, Globe rose to mobile leadership beginning 4Q of 2016, and has held the number 1 position to this day. In August 2019, Issa was appointed managing director of 917 Ventures, the largest corporate incubator in the country, tasked to create new businesses beyond telco, and to oversee […]
Issa Baron is the Managing Partner of Good Thinking Research and was past president of the Marketing and Opinion Research Society of the Philippines (MORES). Here she answers some of the most common questions about consumer insighting. Q1: What are some of the most significant trends you are seeing in consumer behavior, and how can firms leverage them to improve their […]
Christine Fajardo is the head of communications and engagement of Novartis in the Philippines and the Asia Aspiring Innovative Medicines Cluster. Novartis is the world’s second largest drug company. Prior to Novartis, she was SVP for strategic marketing & corporate affairs of St. Luke’s Medical Center. Christine is also the Chairperson of the Swiss Chamber of Commerce of the Philippines […]