According to a 2022 study by We Are Social and Kepios, there are more than 76 million people (out of a population of 111M) In the Philippines who have access to the Internet. Pinoys spend more than 10 hours a day connected to it using various channels for communications, entertainment, learning, news, and commerce, amongst other things. Given such a […]
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At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has […]
Stuart Jamieson leads Nielsen’s Watch and Buy growth strategy in the Philippines as managing director since 2012. Concurrent to this role, Stuart is the cluster lead in the Emerging Markets group, overseeing the business performance of Thailand, Vietnam and Myanmar. He held various leadership roles in Nielsen’s businesses in Australia and New Zealand prior to his appointment to the Philippines. […]
Q1: What is it like working in the PR company started by your mother? What is the succession planning like in your company? A: It’s been great to finally watch my mother in action! She was one of the pioneers of public relations in the country, and it’s amazing to see her sharp intuition, incredible vision, and fortitude come to […]
Q1: You recently returned from working in Beijing. Can you tell us about the Online TV phenomenon in China? A1: China is the largest smart phone market and with the biggest number of internet users in the world. With such scale and having around 40% of its population under 30, this generation has all but abandoned TV with more than […]
Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands use social media to collect fans, and use the number of likes or followers as the metric of success. Then, they evaluate ROI of social media through sales, which in […]
ER Rollan, CEO of Growsari and a winner of the 5th Mansmith Innovation Awards, has been transforming the micro-retail landscape in the Philippines. By leveraging technology, he empowers small sari-sari stores, streamlines distribution, and creates a scalable digital ecosystem. In this interview, he shares the assumptions he challenged, the pains he sought to solve, and how he turned innovation into […]
Atty. Kesterson Kua is the founding partner of Kua Sy and Yeung (SKY Law). With deep expertise in commercial and family business law, he has worked closely with many Chinese-Filipino (Chinoy) entrepreneurs. In this interview, he shares insights into the legal, cultural, and generational dynamics that shape Chinoy family businesses, and how governance, foresight, and self-awareness can help preserve both […]
Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a leader and a team, or a government and its citizens, trust drives engagement. Imagine if tax systems applied the same principle. Rethinking the Tax Experience For many entrepreneurs, taxes feel like a yearly hurdle: forms, rules, and the constant worry of penalties. The system often […]