Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
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Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]
Chairman and Chief Marketing Strategist of Mansmith Training Group Chairman and CEO of Waters Philippines Chairman / Vice Chairman / Director of over 12 companies Former Director of Waters-Asia (1995-2000)
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]
We’re often seduced by data. Charts, dashboards, surveys, and analytics seem like the ultimate way to understand customers. But data alone won’t give you the full picture. It lacks context, can be incomplete or biased, and doesn’t explain the why behind behaviors. Human judgment and interpretation are essential to turn raw data into meaningful insights and decisions. To truly grasp […]
“I’m done hidin’, now I’m shinin’Like I’m born to beWe dreamin’ hard, we came so farNow I believe” – – Lyrics from “Golden” by Huntr/x Last August, my daughter Tricia Gosingtian approached me with a recommendation: ‘Dad, you have to watch this movie on Netflix. It’s an animated film. Everyone is watching it and dancing to the music!’ As a […]
Markets today don’t move in straight lines. They surge, shift, and break into unpredictable bursts, sometimes overnight. Yet, most marketing plans are still linear, tied to rigid annual cycles, fixed budgets, and inflexible milestones. The result? Plans that feel outdated before they launch and can’t keep pace with reality. For CEOs, CMOs, entrepreneurs, and marketing leaders, this isn’t just inconvenient, […]
Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined KPIs, and precisely allocated budgets. These are signs of a well-oiled machine. But what if that very structure is what’s holding your business back? The danger is subtle but real: over-optimized marketing plans are slowly suffocating innovation. Rather than acting as launchpads for growth, many plans become rigid scripts, […]
A few years ago, a new tech company entered the market with full confidence. The plan looked perfect on paper, but failed within months. Why? An IT programmer had spotted a critical flaw in the program but was told to just fix it and stay silent, afraid to contradict leadership who committed a date to launch publicly. Too many companies […]