Edward Lee is the Founder and Chairman of COL Financial, the pioneering force behind online stock trading in the Philippines. With an unparalleled presence, COL Financial commands the industry with an impressive clientele exceeding half a million and net investments surpassing P100 billion. A master innovator recipient of the 3rd Mansmith Innovation Awards, he graciously imparts his profound insights on […]
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Six outstanding organizations have been named as Top Innovators for the 3rd Mansmith Innovation Awards 2023. These exceptional innovators are: These outstanding innovators will join an esteemed group of game-changing individuals and organizations, including Union Bank (Edwin Bautista), KennethCobonpue Collection (Kenneth Cobonpue), Mega Sardines (William Tiu Lim), BeaValdes Design (Beatrice Valdes), Cebuana Lhuillier (Jean Henri Lhuillier), Bounty Agro (Ronald Mascariñas), […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Before we dive into this exciting guests of our record-breaking book launch, I want to take a moment to reminisce. Some of you may remember a similar blog I wrote when we launched our entrepreneurship book in 2018. Back then, we embarked on a journey to unveil the 4 gates model of entrepreneurship. Today, we are here to celebrate the launch of […]
In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]
In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]
National Book Store, the Philippines’ largest and most cherished retail chain for books and school supplies, owes much of its success to its co-founder Socorro Ramos, lovingly known as Nanay Coring. Her instrumental role in catapulting my books to success and transforming me into a bestselling author is a testament to her enduring legacy. My personal connection to Nanay Coring’s legacy […]
Marketing Defined. Marketing is the process of continuously and profitably satisfying target customer’s needs, wants, and expectations superior to competition. Note the six key elements in the marketing definition: Marketing Concepts. The marketing definition above lays the groundwork for understanding the five interrelated marketing concepts, specifically: Depending on the culture or the context of the industry of the business, how […]