Disclosure: While this piece presents a sensemaking analysis of the political victories of US President-elect Donald Trump and Philippine Former President Rodrigo Duterte, we are disclosing that we did not vote for Former President Duterte in the past. Our analysis here does not serve as an endorsement of any political figure or ideology. Instead, it is focused on understanding the […]
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As I look back on ten years of blogging, it’s more than just the posts I’ve written or the audience I’ve built—it’s about the people and moments that have shaped the journey. And if I’m to be honest, the spark for this adventure came from someone truly extraordinary: my only daughter, Tricia Gosingtian. Tricia, a trailblazer in the blogosphere and a […]
Have you ever encountered a giver, a taker, or a matcher in your business journey? What about someone with a ‘teng tao’ mindset? If this term is new to you, read on, as understanding these dynamics can transform the way you lead and grow your business. In today’s business landscape, success increasingly depends on our ability to influence and connect […]
Decades ago, the metrics of success for a business book launch were relatively simple. Selling 200 copies in a single night was considered an achievement. We did a quick mental calculation and figured that in a two-hour window, the author had to sell 1.66 books per minute, or roughly 1 book every 36 seconds. In the past, the key activities […]
Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
In marketing and business, cultural understanding is key to forging authentic connections and is fundamental in making sense of diverse perspectives and contexts. Surprisingly, Chinese burial practices offer rich insights into the concepts of respect, symbolism, and community engagement—elements that resonate deeply in effective marketing strategies. My father passed away in 2013, and I was put in charge of the […]
Water refill stations are being franchised everywhere. These water stations provide a low-cost alternative to expensive bottled water in the supermarkets. Filipinos have shifted from boiling their drinking water at home to simply buying from these water refill stations. Many provide delivery service even if a “suki” (loyal customer) orders only one five-gallon bottle, which is the standard used in […]
Entrepreneurship is sometimes described as the process of turning ideas into successful businesses. It’s more than just starting a company; it’s about solving problems, creating value, and taking calculated risks. Entrepreneurs take their ideas, test them, and figure out ways to make them work in the real world. However, entrepreneurship is rarely a straight path. Entrepreneurs face numerous challenges and […]
Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]
Entrepreneurs must navigate four gates to reach the “House of Prosperity”, which is the desired outcome of entrepreneurs with the promise of financial independence, personal freedom, and the realization of their deepest desires. These gates or hurdles that entrepreneurs need to overcome to attain business success are (1) the preparation gate, (2) the marketing gate, (3) the execution gate, and […]