Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a leader and a team, or a government and its citizens, trust drives engagement. Imagine if tax systems applied the same principle. Rethinking the Tax Experience For many entrepreneurs, taxes feel like a yearly hurdle: forms, rules, and the constant worry of penalties. The system often […]
Search Results for: Business
Love makes people notice your brand. Trust makes them stay. Yet many companies chase “brand love” as if it were the endgame, pouring budgets into viral campaigns, celebrity tie-ups, and grand launches. But affection built on hype is fragile. One crisis, one bad review, one broken promise. and that love vanishes. In the Philippines, this distinction matters even more. Filipino […]
Dear Fellow Filipino, We are often described as the world’s most resilient people: smiling through hardship, laughing in traffic, finding light in the dark. The world admires that optimism. But perhaps we must now ask: have we learned to survive so well that we’ve forgotten how to transform? What worked for us before may hold us back now. When we […]
Public awareness around corruption and social justice is at an all-time high across much of Asia, including the Philippines. Wealth and power, once flaunted without question, are now being cast in a more critical light. For years, social media made ostentatious displays of wealth feel routine. Few questioned the sources of that luxury, and many influencers posted without considering the […]
How do Filipino brands break through the noise and build lasting loyalty in a culture where urgency and ritual coexist? The answer lies in two deeply symbolic marches that shape the Filipino experience: the urgent protest and the enduring pilgrimage. One is loud and immediate, the other slow and reverent. Together, they offer not only insight into the Filipino psyche […]
In the Trust Economy, marketing is no longer just about promoting value, it’s about living it. As we introduced last Friday in the discussion on the Trust Economy Flywheel, today’s Filipino consumers and citizens are reevaluating what they expect from brands and institutions. This follow-up zooms in on one critical principle: Cultural Literacy (Principle #2). At stake is not just […]
I never really planned to be a teacher. I was an accidental one. The late Prof. Manny Fernandez, one of the great minds of Philippine marketing, saw me giving a talk (I can’t even remember where), and he told me I should consider teaching. That moment quietly changed the course of my life. Teaching became a calling I didn’t see […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]
We’re often seduced by data. Charts, dashboards, surveys, and analytics seem like the ultimate way to understand customers. But data alone won’t give you the full picture. It lacks context, can be incomplete or biased, and doesn’t explain the why behind behaviors. Human judgment and interpretation are essential to turn raw data into meaningful insights and decisions. To truly grasp […]