Have you ever encountered a giver, a taker, or a matcher in your business journey? What about someone with a ‘teng tao’ mindset? If this term is new to you, read on, as understanding these dynamics can transform the way you lead and grow your business. In today’s business landscape, success increasingly depends on our ability to influence and connect […]
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Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
In marketing and business, cultural understanding is key to forging authentic connections and is fundamental in making sense of diverse perspectives and contexts. Surprisingly, Chinese burial practices offer rich insights into the concepts of respect, symbolism, and community engagement—elements that resonate deeply in effective marketing strategies. My father passed away in 2013, and I was put in charge of the […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]
Cheri Moran serves as the Vice President of Sales at Universal Robina Corporation (URC), making her the first female to hold this position. Previously, she made history as the first female Sales Director at Coca-Cola Philippines, breaking barriers in a male-dominated industry. Moran has been honored as part of the inaugural batch of winners of the Mansmith Sales Masters Awards, […]
Subtraction Effect The subtraction effect is a phenomenon where people perceive the removal of a feature or option as having a more significant impact than its addition. For example, consider fast food chains that used to provide sauce for their chicken but saw a drop in customer satisfaction ratings when they started charging for extra sauce. As a result, they […]
In an exciting development for the sales community, Mansmith and Fielders proudly present the first set of winners of the Mansmith Sales Masters Awards. This highly anticipated recognition aims to celebrate excellence among sales professionals, marking an unprecedented milestone in the industry. The carefully selected honorees represent a diverse range of industries and have demonstrated outstanding performance in various aspects […]
Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]
Bacolod-based social entrepreneur and marine engineer, Auke Idzenga, has been residing in the Philippines since 1985. His remarkable work in providing clean water to 600 remote villages, previously devoid of easy and convenient access, is truly inspiring. On behalf of his organization, the Alternative Indigenous Development Foundation, Inc (AIDFI), Auke received the Ramon Magsaysay Award in 2011 and has recently […]