The world is witnessing a shift in power dynamics, and the question on everyone’s mind is: Can China successfully position itself as the next global leader? China’s rise appears unstoppable, yet the nation faces the monumental challenge of shaping its identity on the world stage. This task is not just about economic might or military strength—China must also project its […]
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Sales are the heartbeat of every business, serving as the primary driver of revenue and customer relationships. They connect customer needs with product offerings, enabling companies to thrive in competitive landscapes. Effective sales teams not only close deals but also foster loyalty and trust, essential for sustainable growth. Yet, sales professionals often remain in the shadows, eclipsed by other business […]
As we bid farewell to a transformative year, there’s no better time to reflect on the insights that shaped our journey in business. This Top 10 Marketing Articles compilation brings together the most powerful, thought-provoking, and practical pieces that have inspired countless marketers, entrepreneurs and business professionals alike. From lessons in innovation to proven strategies for growth, each article is a resource […]
Kyne Lim is the regional business manager of Southeast Asia at Emma, the world’s largest D2C sleep brand with revenue of US$1 billion in 2023. Kyne was the country head for the Philippines and Korea prior to his new assignment. In this interview, he shares insights into Emma’s entry into the Philippines. Q1: What was Emma’s market entry strategy for […]
As I look back on ten years of blogging, it’s more than just the posts I’ve written or the audience I’ve built—it’s about the people and moments that have shaped the journey. And if I’m to be honest, the spark for this adventure came from someone truly extraordinary: my only daughter, Tricia Gosingtian. Tricia, a trailblazer in the blogosphere and a […]
Have you ever encountered a giver, a taker, or a matcher in your business journey? What about someone with a ‘teng tao’ mindset? If this term is new to you, read on, as understanding these dynamics can transform the way you lead and grow your business. In today’s business landscape, success increasingly depends on our ability to influence and connect […]
Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
In marketing and business, cultural understanding is key to forging authentic connections and is fundamental in making sense of diverse perspectives and contexts. Surprisingly, Chinese burial practices offer rich insights into the concepts of respect, symbolism, and community engagement—elements that resonate deeply in effective marketing strategies. My father passed away in 2013, and I was put in charge of the […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]