Superstar singer-songwriter Taylor Swift, with over half a billion social media followers, launched her highly successful “The Eras Tour” through Anschutz Entertainment Group (AEG) Presents, encompassing 152 dates across five continents from March 17, 2023, to December 8, 2024. Unfortunately, she only visited Singapore in Southeast Asia for six shows in March 2024, bypassing other neighboring countries much to the […]
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(Note: This talk was delivered at the 20th MarkProf annual Marketing Leadership Bootcamp, a transformative eight-Saturday free training program in marketing and business. Out of 1000 graduating collegiate student leaders nationwide who competed for a limited 25 slots, participants had the opportunity to engage with distinguished speakers, delve into topics not typically covered in academic settings, and benefit from personalized […]
Ralph Ray Chua serves as the President of Immuni Global Inc., the manufacturer of Immuni herbal drinks packaged in rectangular sachets. Recently honored with the Mansmith Innovation Awards for product innovation, Ralph provides valuable insights into the development and launch of Immuni. Q1: Can you share the backstory of your startup and what inspired the launch of a herbal drink […]
(From left: Obispo, Chua) For nearly a decade, I’ve had the privilege of conducting interviews with numerous business personalities. In a unique twist, I recently engaged in a reverse interview where I was interviewed by Markprof Alumni Board President, She Obispo and Programs Head Alyana Chua. We delved into the rich history of the Markprof Annual Marketing Leadership Bootcamp, a transformative program that […]
Companies often think offering massive discounts, like 50% off or more, is a smart way to attract customers. It might bring in a lot of sales initially, but let’s take a closer look. The people it draws in the most are bargain hunters – those who love a good deal but might not stick around to buy at regular prices. […]
In this exclusive interview, Joaquin Sy, former Secretary-General of the Federation of Filipino-Chinese Chamber of Commerce and Industry, and past President of Kaisa Para sa Kaunlaran, an organization dedicated to integrating Chinese culture into the wider Filipino community, delves into the intricacies of Chinoy consumers. Our discussion explores various facets of the Chinoy culture, values, and experiences, with the goal […]
In celebrating Chinese New Year, the careful choice and presentation of food go beyond just taste; it’s like an art that weaves together meanings of prosperity, happiness, and good fortune. Chinese traditions put a lot of importance on what certain foods symbolize, believing that eating them can bring positive things into your life. The auspicious meanings associated with these foods […]
Shark fin soup may exude an air of luxury and prestige, often gracing the tables of traditional events such as weddings and banquets. However, a darker reality shrouds the acquisition of shark fins, giving rise to ethical and environmental concerns. Sharks are frequently captured, subjected to the cruel removal of their fins while still alive, and callously tossed back into […]
Starting a business is like setting off on an exciting journey, but it’s not always a smooth ride. As you venture into the world of entrepreneurship, some key ideas can steer you towards long-term success. Let’s break down these marketing principles in a way that’s easy to understand for budding entrepreneurs. Principle no. 1. Awareness Before Revenues: The Power of […]
AJ Astoriano holds the position of Senior Regional Manager for Salesforce Effectiveness in Asia at Zuellig Pharma, a prominent healthcare services provider offering a comprehensive suite of services encompassing distribution, sales, marketing, and healthcare solutions. AJ Astoriano was a featured speaker at the Mansmith Sales Summit, and her insightful session can be revisited on the event’s replay at www.mansmith.net. She […]