When business leaders discuss strategic risk, they usually focus on what is new: the startup investment, cross-border acquisition, digital transformation, or multi-billion-peso capital proposal. They ask probing questions because the future is unproven. But what about the core business that is already making money? It has paying customers, steady revenues, a long track record, and a management team that knows […]

Keynote Speech: Packaging Institute of the Philippines – Annual Exhibit and Industry Forum October 8, 2026 | SMX Convention Center Manila Right now, in boardrooms all over the country, packaging owners and CEOs are wrestling with the exact same headache: “How do we stop clients from squeezing our prices down to zero?” Good afternoon, friends, and leaders in the Packaging Institute […]

When economic conditions shift, customer buying habits change, and input costs rise, corporate leadership teams often find themselves at cross-purposes. Finance demands immediate cost discipline. Marketing and Commercial teams fight to protect brand equity, customer acquisition budgets, and promotional spend. Meanwhile, executive leadership struggles to balance short-term cash flow with long-term market position. The common, knee-jerk reaction/ launching across-the-board 15% […]

The more ambitious the strategy, the more dangerous it is to pretend we know exactly how it will succeed. For over three decades of advising business owners, mentoring C-level executives, evaluating turnarounds, and serving on boards, I have seen a recurring pattern: major initiatives rarely fail because leaders lack ambition. They fail because critical assumptions go unchallenged until reality forces […]

I have always wanted to thank a stranger. I don’t know his name. I don’t know what he looks like anymore. But I remember what he did. Seven years ago, I was in Taipei with some distributors from Waters Philippines. During some free time, I decided to go down a hilly area of Daxi Flower Oasis Farm ahead of the […]

Every strategy rests on assumptions. The problem is that once a strategy is approved, those assumptions can disappear from view. Imagine the Philippine government announces that every Filipino who reaches 101 will receive ₱1 million, with another ₱1 million for every birthday thereafter. At first glance, this may seem manageable. But how many Filipinos will reach 101? How long will […]

I watched Forgotten Island, DreamWorks Animation’s new feature inspired by Filipino mythology, and felt something I did not expect. Pride. Not simply because it is a major animated film, but because I was watching a world that felt familiar. The manananggal. The kapre. The diwata. Stories and creatures that many Filipinos grew up hearing about are now part of a film that audiences around […]

Building Brand Philippines Through Excellence, Execution, and Systems Every nation possesses a brand. A country brand is not created solely through government marketing campaigns, tourism slogans, or official state messaging. It is forged through what the world consistently experiences from a nation’s people, enterprises, and public institutions. Like any global enterprise, a nation competes in the international arena through its […]

Are Customers Returning Because They Choose You, or Because They Have Not Found a Reason to Leave? A few times each month, I return to the same beef noodle shop in Opus. It is only a kilometer from my home, making it convenient. Sometimes my wife, Chiqui, joins me, and we share a simple meal for less than ₱1,000. I […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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