One in two Filipino employees is struggling with mental health issues. The same is true for every one in two SME entrepreneurs (Source: Day 8 Business Academy SME research). Richard Estrella, Country Head of MindNation and Mansmith Young Market Masters Awards (YMMA) winner of 2021 shares that since 2019, MindNation (now in the Philippines) has helped over 200,000 individuals worldwide with […]
Month: April 2022
I used to be the youngest in many things – – youngest national president of the Philippine Marketing Association (then) at age 28, youngest bestselling marketing author at age 31, youngest Agora Awardee in Marketing Education at age 32, youngest lifetime achievement awardee in marketing education at age 45. I have been extremely blessed and grateful for all of God’s gifts in my life. But […]
A couple of clients from different industries asked me to comment about their intended price increase, so I wrote about the “7 Options to Increase Profit Without Increasing Price“. This is a follow up article to those without any other recourse but to increase price. In other words, this is to prepare for a Plan B scenario if any of the […]
Costs of goods and services have gone up because of the recent oil price hike which has multiplying effects along the value chain. The usual option considered is to increase price. As part of good governance practices, many companies require executives not just to show actual and expected cost increases but also alternatives to avoid any price increase during sensitive […]
There was a time I conducted a series of experiments inside restaurants. There may be a few restaurants aware of using psychological techniques in designing menus to influence customers to order more, or the higher priced item, or the one that gives better margins. This thinking I assume, would have been explained to the wait staff with corresponding training on […]