Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing research and management science. Nicco headed the Marketing and Opinion Research Society (MORES) of the Philippines for two terms. He is very active in the Digital Measurement Board, the data […]
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Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they […]
Imagine you are the biggest in your industry — you can be a bank, a car rental firm, a supermarket, a bookstore, a drug store, a pawnshop or any retail store format for that matter. Then, a newcomer entered the market and disrupted what you have been dominating for a long time. Your brick and mortar retail branch network, which […]