Q&A with Kerwin Tansekiao on being a Niche Player
Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza...
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Tag Archives: Niche marketing
Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance
Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed...
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