My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]
The Rainmakers
While finishing the book ‘The Rainmakers: Marketing and Strategy Lessons From 25 Top CEOs’ (a certified bestseller: No. 1 Marketing Book for July 2017), I was able to spend time reflecting on what skills would be needed by these business leaders and their Chief Marketing Officers (CMO) in order to be effective game changers. These 25 CEOs were innovative, in […]