Q&A with Nielsen Sports Managing Director for Asia Guy Port on Sports Marketing Analytics

Q&A with Nielsen Sports Managing Director for Asia Guy Port on Sports Marketing Analytics

interviews, Q&A
Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of experience working with Nielsen Sports (previously Repucom), delivering research and insight solutions across the global sports business industry. This includes strategy development and commercial insights programs for the leading global sports properties, teams and brands. During his career, Guy has also worked as the Managing Director for the Nielsen Sports business in multiple markets including North America and Australia. Q1: The sports industry is a pioneer in analytics. What can…
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