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6 Barriers to a Launch I started promoting the book launch of “The Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs” 2 weeks before May 26, 2017. I really wanted to launch within May, my 25th anniversary month as an author. I wrote down 3 launch barriers I anticipated, but another 3 emerged as the launch date came nearer […]

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In a soon-to-be launched book I authored entitled ‘The Rainmakers’, I interviewed 25 Top Filipino CEOs such as Lance Gokongwei of Cebu Pacific Air, Victor Paterno of 7-Eleven, Injap Sia of Double Dragon and Joey Concepcion of RFM, among others, who shared their views on how their strategies addressed the opportunities or challenges of their industries at a particular time […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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