Personal Branding

Personal Branding

Articles
(Excerpt from the book "Entrepreneurship: Starting An Enterprise, Having An Innovation Mindset" by Josiah Go and Chiqui Escareal-Go. Book is officially endorsed by Department of Trade and Industry (DTI) and Go Negosyo and available in all branches of National Book Store and Power Books) From an investment perspective, entrepreneurs must have integrity as part of their personal branding - - a term used to describe the image of one’s self in the public’s mind from previous choices made that will affect the future level of personal influence, which is part of self-awareness and self-mastery. Like product branding, personal branding creates good or bad brand association based on specific attributes associated with a person. Having good personal branding will be advantageous as the entrepreneur becomes investable. The Chinese call this “shin diong” (creditworthy). Each success…
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