Joseph “Chay” Cruel is the Managing Director of Wellmade Manufacturing, makers of Speed detergents, Speed Power Duo, Sulit, and Budget detergent bars, Winrox bleach, and Select Soy sauce and vinegar . He was formerly Vice President of Business Development and International Business of Asia Brewery, Inc. (ABI). Prior to this, he launched C2 Cool & Clean, the first RTD tea […]
new product development
Carmen’s Best is a well-loved, high quality, premium-priced ice cream in the Philippines. CEO Paco Magsaysay, who received the Agora Awards for Entrepreneurship in 2018, shares with us how he packaged the marketing mix of Carmen’s Best to come up with a product that boasts an eager and loyal following. Q1: What made you launch another ice cream brand in […]