George Chua is President and CEO of Bayan Automotive Industries Corporation, among other companies. He is currently the President of the Federation of Philippine Industries (FPI) and 2016 President of the Financial Executives Institute of the Philippines (Finex). He shares with us the role of finance in marketing and strategy. Q1: How has business strategy changed in the last few […]
Metrics
Q1. How did you become an entrepreneur? Answer: Since 4th year high school, I was a working student attending to the day-to-day operations of my eldest brother’s mini grocery store. My brother trusted me even at a young age to do the merchandising of goods. Divisoria was a normal place for me to buy the goods, as the price there […]
Q1: How has the role of the CFO changed in the last few decades and how has it influenced and shaped corporate and business strategy? A: The traditional role of the CFO has been to keep track of a company’s performance and numbers and to report on the financial performance of the business. The CFO was often described as the “bookkeeper/ […]