While finishing the book ‘The Rainmakers: Marketing and Strategy Lessons From 25 Top CEOs’ (a certified bestseller: No. 1 Marketing Book for July 2017), I was able to spend time reflecting on what skills would be needed by these business leaders and their Chief Marketing Officers (CMO) in order to be effective game changers. These 25 CEOs were innovative, in […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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