Q&A with ZAP CEO Dustin Cheng on Value Proposition

Q&A with ZAP CEO Dustin Cheng on Value Proposition

interviews, Q&A
ZAP is a mobile number-based loyalty and rewards system established in 2012 by Ateneo schoolmates Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim. With over 1,000 partner stores and more than 1,000,000 members on the platform, big brands such as McDonalds, KFC, Potato Corner, Generika Pharmacy and Chatime have come on board. Dustin shared the challenges of running a start-up, and the rewards as well as the risks of pivoting a business model. Q1: Your previous business was in discount coupons. Like many discount companies, the business model did not work. What were the key lessons of that failure and how are they linked to your existing business? A1: Before ZAP, I co-founded a daily deals e-commerce site called Deal Dozen. It was good at the start, but eventually…
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