Vince Golangco is one of the leading online influencers in the Philippines and founded one of the country’s top blog, When in Manila 10 years ago. In this interview, he shares with us the latest updates on influencer marketing, mistakes brands do and how they can correct their practices. Q1: Why does influencer marketing exist? A1: Influencer marketing exists because […]
Influencer Marketing
Reach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers or ‘unique visitors’ in a given period, is not necessarily influence. When brands tap influencers who are not actual users of the product, the credibility of the influencer and trust for the brand are affected because […]