Q&A with 8990 Housing CEO JJ Atencio on Innovation

Q&A with 8990 Housing CEO JJ Atencio on Innovation

Entrepreneurship, Innovation, interviews, Q&A
Januario Jesus Atencio III or JJ for short started 8990 Housing in 2003 with P180 million in revenues. By end 2016, it jumped to close to P10 billion with 55% gross margin and 40% net margin. JJ shares his insights on how to attain phenomenal growth rate and how to sustain it with a goal of selling 12,000 new homes yearly. Q1: You believe 'Mass housing is not about housing but about people', tell us briefly about this philosophy. A: A business as imbued with a social mission should look beyond the numbers. Business is about people: your customers - the people who buy from you; your employees and contractors - the people who work, sell and construct for you; and because we are now publicly listed, the people who…
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