Q1: Your are part of the Rocket ecommerce group where your business model is about being a ‘Fast Second’ in concept but operate in emerging countries, how better or different do you tweak the original concept to suit the countries you operate? (Note to readers:  “Fast Second” is a concept that discussed those who are not the originators but who […]

Q1: Why do you use Chief Evangelizing Officer as  your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today, you want to invite your customers to join you in your cause… your mission. In our case, more fun in the beach with Beach Hut Sunblock or making sure your […]

Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It’s been exactly 20 years since I met you, Josiah, when you mentored me and my friends on […]

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Q1. Your company is owned and managed by a group comprising of five friends (including a brother).  How has this worked out for all of you — in terms of business relationships and in terms of personal bond. Have you worked together in a previous organization or association before incorporating? Jimmy Thai: Johnny and I informally worked together in a family business, […]

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Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007.  This was a major concern of your industry since Thailand has relative cost advantage  Tell us about how you arrived at the Chooks-to-Go retail store decision? What […]

Q1: Congratulations!  You are one of the few Filipinos who have reached a regional president position in a major multinational company. Can you share with us the strengths of Filipinos as marketers? Creativity and the willingness to depart from the conventional way of doing things. I think this comes from a wellspring of making do with what is available. I […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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