Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research association; and past Chairman of AGB-Nielsen. He shares his insights about doing research the practical way. Q1: The late icon Steve Jobs once mentioned that consumers don’t know what they […]
Entrepreneurs
Since the year 2000, I have been mentoring business owners regularly via Day 8 Business Academy, the social enterprise arm of Mansmith and Fielders Inc. dedicated to the micro, small and medium enterprises. One of the most often mistakes they make is supply side thinking. Supply side thinking is the opposite of demand side thinking or being customer centric. Ask […]