George Chua is President and CEO of Bayan Automotive Industries Corporation, among other companies. He is currently the President of the Federation of Philippine Industries (FPI) and 2016 President of the Financial Executives Institute of the Philippines (Finex). He shares with us the role of finance in marketing and strategy. Q1: How has business strategy changed in the last few […]

Q1: Why do you use Chief Evangelizing Officer as  your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today, you want to invite your customers to join you in your cause… your mission. In our case, more fun in the beach with Beach Hut Sunblock or making sure your […]

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Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007.  This was a major concern of your industry since Thailand has relative cost advantage  Tell us about how you arrived at the Chooks-to-Go retail store decision? What […]

Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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