In the business world, where brands constantly seek relevance and differentiation, talent remains the true edge. Yet the corporate hiring lens, understandably, tends to gravitate toward efficiency, often favoring graduates from the country’s top three schools. It’s a pragmatic filter: limited time, limited resources, and a need to minimize risk. But this efficiency bias comes at a cost, it often […]
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In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]
Imagine your leadership team sailing smoothly through calm waters, until an unexpected iceberg strikes. The forecasts were solid. The numbers were sound. Yet beneath the surface, something far more insidious was at play: distorted risk perception. That iceberg? Cognitive bias: sharp, hidden, and often unseen until it’s too late. Organizations rarely fail because of risks they saw coming. More often, […]
Every year, leadership teams go on offsite session. They treat strategic planning as a routine like Holy Week: leadership retreats, planning decks, team meetings, and then, boom, “new” strategy. But take a closer look, and it’s often last year’s plan repackaged in fresher bubble wrap. They churn out the latest buzzwords “story selling”, “agility,” “ecosystem,” “digital first”, but nothing changes […]
Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same customers. Coined by W. Chan Kim and Renée Mauborgne, the term describes the bloodied waters of saturated markets, where everyone’s trying to take a bigger slice of an already shrinking pie. Here, the […]
“There is nothing so useless as doing efficiently that which should not be done at all” — Peter Drucker, “The Effective Executive” One of the hardest things for leaders is knowing when to stop. We’re taught to push forward. To persevere. To fight sunk cost by doing more, rather than asking if we should be doing it at all. But as […]
The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are driven not only by recognition but by relevance. They don’t just want to know a candidate’s name, they want to know what that name stands for. Across celebrity bids, political dynasties, religious endorsements, and shifting alliances, […]
Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]
A Unique Selling Proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine (9) different types of USPs, as outlined in the book Entrepreneurship (1978, by Josiah Go and Chiqui Escareal-Go), as well as in Entrepreneurship: The Four-Gate Model (2025, by Josiah Go, Chiqui Escareal-Go, and Calel Gosingtian). These USPs operate […]
Disclosure: While this piece presents a sensemaking analysis of the political victories of US President-elect Donald Trump and Philippine Former President Rodrigo Duterte, we are disclosing that we did not vote for Former President Duterte in the past. Our analysis here does not serve as an endorsement of any political figure or ideology. Instead, it is focused on understanding the […]