Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into other patterns of change. This year, besides our own observations, we have put together another such list, this time combining our own forecasts as well information shared by some Mansmith […]
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(Thanks to Inquirer for publishing this article last Jan. 10, 2014. The co-author of this article, Chiqui Escareal-Go, is President & CEO of marketing training firm Mansmith and Fielders, Inc. An updated trends article will be published at the Inquirer again on Jan. 4, 2015) 2013 was quite a year—for lack of a deserving superlative to describe it—most especially for Filipinos. […]
Kristelle Dizon is the head of Globe Business. Often referred to as KD, she oversees the strategic direction and operational management of Globe’s B2B services, driving growth through customer acquisition, innovation, and operational excellence. In this interview, she provides insights into the B2B landscape and offers our readers a deeper understanding of the industry’s dynamics. Q1: How has the push for […]
Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]
Imagine diving into the intricate world of business models, where every term from “value proposition” to “value architecture” plays a critical role in shaping how businesses create, deliver and capture value. In this article, we will explore 50 essential business model terms that form the backbone of modern entrepreneurship and management. These terms are not just jargon but foundational ideas […]
A marketing plan is a written document that serves as a guide and outline of how a company intends to grow in the marketplace and win against the competition. The marketing plan is usually formulated annually, but results are reviewed monthly with major business reviews done quarterly on what worked versus what did not work. While there is no standard […]
IBS Electronics Group is a global distributor founded in 1980 in Southern California, USA. They support the electronics manufacturing and industrial industries by providing a wide range of services, including inventory management, vendor consolidation, engineering services, prototyping, and custom design support integrated into the cost of the distributed components and products globally. Beth Dureza spearheaded the establishment of IBS Electronics’ […]
Asher Lu, Sales Director of Procter and Gamble Philippines, has been honored as part of the inaugural batch of winners of the Mansmith Sales Masters Awards, the industry’s first sales awards. In this interview, Asher shares insights into how he became a growth champion, turnaround specialist, people leader, future shaper, and new venture builder. Q1: Can you tell us about […]
In the pursuit of business success, evaluating the soundness of a proposed business model is crucial. But how is a business model evaluated? Let me share the three core tests to ensure a comprehensive assessment of business opportunities. The Three Core Tests The Mansmith Business Model framework, involving eleven building blocks, recommends three primary core tests to evaluate a business […]
Bea Ballesca-Martinez is the marketing manager of Century Tuna, the dominant tuna brand in the Philippines. She received the Mansmith Young Market Masters Awards in 2023. In this interview, she discusses the importance of brand messaging and communicating what the brand represents to its target audience. Q1. What do you want consumers to think and feel about your brand when […]