In recent sessions of our Marketing Rescue free consulting program at Mansmith and Fielders, we have observed a recurring pattern among business owners and founders. Sales are slowing. Customer acquisition costs are rising. New product launches are underperforming. In response, management teams are working harder, spending more, and launching more initiatives. Yet revenue remains flat, margins continue to shrink, and […]
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Executive Summary: The Strategy Logic Chain Applied to Cities Most competitive strategies fail from a break in the logic connecting their essential elements. Companies pursue innovation, lower costs, and moats, yet these initiatives often fail to reinforce one another. The Strategy Logic Chain addresses this disconnect through six interconnected links: Value Proposition → Consumer Behavior (& Incentives) → Capability → Economic Drivers → […]
Keynote Speech: Packaging Institute of the Philippines – Annual Exhibit and Industry Forum October 8, 2026 | SMX Convention Center Manila Right now, in boardrooms all over the country, packaging owners and CEOs are wrestling with the exact same headache: “How do we stop clients from squeezing our prices down to zero?” Good afternoon, friends, and leaders in the Packaging Institute […]
Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design ten-year expansion plans, real estate developments, and product pipelines under the premise that the traditional Filipino family structure is permanent. But strategy can break because of an obsolete demographic map. A structural revolution is quietly rewriting consumer behavior across the Philippines. The traditional expectation of marriage and […]
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections, detailed media strategies, and highly creative campaign concepts. Yet in a volatile marketplace, plans often because leadership overlooked a hidden strategic fault line. When an organization experiences declining revenue, weakening customer loyalty, inefficient sales operations, or erosion of brand trust, the visible problem is often […]
While visiting Bangkok with some old friends, we stopped by a popular shopping mall where one of them decided to get a suit made. The proposition stopped me in my tracks: One coat. One shirt. One pant. One tie. Custom-fitted. Ready in 24 hours for roughly US$137 (Baht 4,500, or Php 8,300). My friend ended up upgrading his raw material […]
When news broke that the United States government moved to close the $800 de minimisthreshold, the tariff-free customs exemption long leveraged by Chinese cross-border platforms Shein and Temu to ship direct-to-consumer parcels via air freight, industry observers treated it as a sudden geopolitical shock. But from a strategic auditing perspective, this outcome was not a surprise. It was a structural load […]
A few weeks ago, I noticed something while passing by a familiar spot. A milk tea shop that used to be there had closed down. In its place, a new one had opened. Same type of business. Same location. Same kind of customers passing through. On the surface, it looked like a simple replacement—one business out, another in. But it […]
Atty. Kesterson Kua is the founding partner of Kua Sy and Yeung (SKY Law). With deep expertise in commercial and family business law, he has worked closely with many Chinese-Filipino (Chinoy) entrepreneurs. In this interview, he shares insights into the legal, cultural, and generational dynamics that shape Chinoy family businesses, and how governance, foresight, and self-awareness can help preserve both […]
Egypt’s Pharaoh faced ten plagues but refused to change. Each warning hardened his heart until destruction followed. Our modern plagues are not locusts or rivers of blood, but corruption, greed, and apathy, forces that destroy trust. For brands and organizations alike, repeated neglect erodes credibility and loyalty. False idols we serve today include: Organizations that worship these idols gradually lose […]