As we wrap up another exciting year, I want to take a moment to reflect and celebrate the incredible insights shared by some of the most inspiring marketers and businesspeople of our time. In this Top 10 Q&A, we’ve gathered the thoughts, strategies, and personal stories of leaders who have not only transformed industries but also left a lasting legacy for […]
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As we bid farewell to a transformative year, there’s no better time to reflect on the insights that shaped our journey in business. This Top 10 Marketing Articles compilation brings together the most powerful, thought-provoking, and practical pieces that have inspired countless marketers, entrepreneurs and business professionals alike. From lessons in innovation to proven strategies for growth, each article is a resource […]
Kyne Lim is the regional business manager of Southeast Asia at Emma, the world’s largest D2C sleep brand with revenue of US$1 billion in 2023. Kyne was the country head for the Philippines and Korea prior to his new assignment. In this interview, he shares insights into Emma’s entry into the Philippines. Q1: What was Emma’s market entry strategy for […]
In business, I have always embraced a competitive spirit. I don’t just play to avoid losing; I play to win. This mindset reflects my philosophy: “Better Than Before, Better Than Others, Better Than Expected.” I first articulated this in my debut book, Contemporary Marketing Strategy in the Philippine Setting (1992). Fast forward to today, this philosophy continues to guide me, even in book launches. […]
Chef Cza Jagto-Sevilla is the Founder and CEO of Avocadoria, a chain of retail kiosks selling value-added avocado products such as salads, cakes, desserts like ice cream, and shakes that appeal to both avocado lovers and health-conscious consumers. In this interview, Chef Cza, who recently won the 2024 Mansmith Young Market Masters Awards (YMMA), shares with us her approach to […]
Disclosure: While this piece presents a sensemaking analysis of the political victories of US President-elect Donald Trump and Philippine Former President Rodrigo Duterte, we are disclosing that we did not vote for Former President Duterte in the past. Our analysis here does not serve as an endorsement of any political figure or ideology. Instead, it is focused on understanding the […]
Have you ever encountered a giver, a taker, or a matcher in your business journey? What about someone with a ‘teng tao’ mindset? If this term is new to you, read on, as understanding these dynamics can transform the way you lead and grow your business. In today’s business landscape, success increasingly depends on our ability to influence and connect […]
Decades ago, the metrics of success for a business book launch were relatively simple. Selling 200 copies in a single night was considered an achievement. We did a quick mental calculation and figured that in a two-hour window, the author had to sell 1.66 books per minute, or roughly 1 book every 36 seconds. In the past, the key activities […]
Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
In marketing and business, cultural understanding is key to forging authentic connections and is fundamental in making sense of diverse perspectives and contexts. Surprisingly, Chinese burial practices offer rich insights into the concepts of respect, symbolism, and community engagement—elements that resonate deeply in effective marketing strategies. My father passed away in 2013, and I was put in charge of the […]