Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by customer demand and its ability to remain relevant. But what many fail to anticipate is that decline often doesn’t start with failure, it begins when success leads to complacency. To prevent brand decline, we must look beyond surface-level growth and examine the […]
Search Results for: Growing Business
Michelle Tiu-Lim Chan is the next-generation CEO of Mega Prime Corporation, a household name in the Philippines’ canned sardine industry. As the company marks its 50th anniversary, Michelle leads a brand rooted in tradition but oriented toward transformation. In this interview, she discusses leadership, innovation, and the unique dynamics of a family business. Q1: Taking on the role of CEO […]
Lester Estrada has been with P&G for 20 years and carries with him an extensive assignment history across Philippines, Japan, China and the rest of South East Asia (Regional roles). Currently, he is based in China as the Oral Care Vice President and Business Unit Leader. In this role, he is in charge of Oral-B and Crest – two well […]
The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are driven not only by recognition but by relevance. They don’t just want to know a candidate’s name, they want to know what that name stands for. Across celebrity bids, political dynasties, religious endorsements, and shifting alliances, […]
Steve Sy, the founder and CEO of Great Deals Corporation, the Philippines’ leading e-distributor providing end-to-end solutions to maximize brands’ e-commerce potential, is a recipient of the 2nd Mansmith Innovation Awards, among other awards. With 6 hectares of warehouse space, over 50,000 products, and more than 2 million annual transactions, Great Deals has firmly established itself as a leader in e-commerce […]
Kathy Mercado is the Senior Vice President of Newport World Resorts (NWR), the Philippines’ first integrated resort. With extensive experience in hospitality and commercial operations, she has played a key role in the success of world known hotel brands, launching groundbreaking concepts and spearheading award-winning marketing campaigns. In this interview, she shares insights on audience segmentation, marketing innovations, sustainability efforts, and […]
Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]
GCash is the dominant mobile wallet in the Philippines, widely used for a variety of services such as money transfers, bill payments, micro-lending, and even investments. In its efforts to expand globally, GCash has partnered with leading financial institutions and platforms such as Alipay and Western Union to facilitate international remittances and cross-border payments. This makes it easier for Filipinos […]
Understanding consumer behavior isn’t just about selling products it’s about understanding how people think, feel, and make decisions. Over time, marketers have discovered certain ‘laws’ that influence what consumers buy. Some of these laws are based on solid science, while others are just oversimplified myths. In this guide, I’ll break down some of the most important laws that drive consumer […]
The world is witnessing a shift in power dynamics, and the question on everyone’s mind is: Can China successfully position itself as the next global leader? China’s rise appears unstoppable, yet the nation faces the monumental challenge of shaping its identity on the world stage. This task is not just about economic might or military strength—China must also project its […]