A continuum is something that keeps on going, changing slowly over time, like the continuum of the four seasons. (Source: vocabulary.com) In 2019, the excom of Mansmith and Fielders Inc. planned to launch Continuum Academy in May 2020, as one of the many ways to celebrate its 30th anniversary. What happens next is ECQ and the company suddenly had to launch 2 months ahead. Thanks […]
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Jan Jizelle Ang is the Haircare Category Leader of Procter & Gamble (P&G) Philippines. She was formerly the Country Marketing Manager of P&G China and a 3-time P&G Key Manager Awardee, a recognition given to the top 10% of P&G brand managers globally. A Mansmith Young Market Masters Awards (YMMA) winner of 2017, Jan Jizelle turned around numerous P&G brands […]
A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020. All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1. We are not going back to any […]
During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]
“Sophie’s Choice” was an American drama movie I watched in 1982. Award-winning actress Meryl Streep played Sophie, a Polish immigrant living in Brooklyn, New York with a past that haunted her. As a prisoner at Auschwitz, she was forced to make a most painful decision – who between her son or daughter will live or die — a tragic situation, […]
P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]
In June 2017, I launched a pioneering seminar “5 Skills of Master Strategists” after finding commonalities in the successful approaches of CEOs when in comes to strategy formulation and execution. The 5 skills are sensemaking, innovating, influencing, executing and discovering. I started interviewing CEOs, CMOs and award-winning young marketers in my blog since May 9, 2014, although I have featured dozens of […]
Continuum Academy Inc., the online learning subsidiary of Mansmith and Fielders Inc., was launched last March 19, 2020 with its maiden offering, a free course on “Marketing During Corona Virus”. Over three thousand marketers and entrepreneurs were in attendance despite having only a two day-notice. While going into online digital learning was already in the pipeline of Mansmith as one […]
David versus Goliath is a popular story in the Bible (1 Samuel 17) where the underdog David won in the Valley of Elah, in spite of the odds against him. The giant Goliath challenged the Israelites to single combat mornings and evenings for forty days disturbing them while they were in their prayers. The Israelites ran away in terror each time […]
I saw an announcement of Unilever Philippines allocating P1 billion as cash flow relief for vulnerable customers, plus early payment for financially-constrained small suppliers. Here is one company who understands and empathizes with small entrepreneurs, even anticipating their needs, and creating more certainty for the micro, small and medium enterprises (MSMEs) during these trying times. I, for one, would buy more of […]