In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
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Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]
In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
National Book Store, the Philippines’ largest and most cherished retail chain for books and school supplies, owes much of its success to its co-founder Socorro Ramos, lovingly known as Nanay Coring. Her instrumental role in catapulting my books to success and transforming me into a bestselling author is a testament to her enduring legacy. My personal connection to Nanay Coring’s legacy […]
Background: A bargain refers to a favorable deal in which products or services are acquired by customers at a lower cost than usual. It can take various forms, such as outright price reductions or sales promotions like “20% more,” “Buy 2 Get 1,” free delivery, special offers, and more. It can also encompass added value, like advance or special event […]
Passionate about learning? Ready to supercharge your career? Join me on an extraordinary journey through the must-attend conferences of 2024, hosted by The Mansmith Group! Gain fresh insights, ignite your inspiration, and reshape your future. After a 3-year break from hosting a live event and switching to online events because of the Covid-19 pandemic, it is surprising how well the […]
Innovation, a term widely bandied about in various conversations, and corporate functions. Some companies have even dedicated positions to innovation management, aiming to embed it within their corporate culture, processes, and mindsets. It is imperative, then, to gain a clear understanding of what innovation truly entails, enabling businesses to direct their efforts and resources towards genuine innovation, rather than pursuing […]