Q1: You modeled Cebu Pacific Air after Southwest Airlines in the US. How has the low cost carrier (LCC) model evolved since then, especially with much higher fuel cost as a percent to total operation cost? Southwest Airlines adhered to the original LCC mantra as it provided a point to point service as opposed to hub and spoke; as well […]
Q&A
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
“If you try to continually be at your best, and to beat your best, you become resilient” – Malu Dybuncio Facebook Twitter Pinterest LinkedIn Print Email
Q1. Your company is owned and managed by a group comprising of five friends (including a brother). How has this worked out for all of you — in terms of business relationships and in terms of personal bond. Have you worked together in a previous organization or association before incorporating? Jimmy Thai: Johnny and I informally worked together in a family business, […]
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007. This was a major concern of your industry since Thailand has relative cost advantage Tell us about how you arrived at the Chooks-to-Go retail store decision? What […]
Q1: Congratulations on being the 2014 President of the Philippine Marketing Association. How is marketing an association different (or similar) from marketing a product or a service? Facebook Twitter Pinterest LinkedIn Print Email
Q1: When you founded Ahead Tutorial, what made you decide to focus on students doing well than students having flunking grades? At the time I started AHEAD, there was a negative perception attached to tutorials, which were mostly done at the students’ or tutors’ homes. Most people saw tutoring as a last resort for students who were failing or in […]
Q1: Fast food giants like McDonald’s and Jollibee have french fries as part of their popular value meal, what made you and your partners decide to launch a solo product, french fries, via your Potato Corner kiosks? In 1992, we did not know any better. We just thought it was a good idea because flavored popcorn was doing well and […]
This is continuation of our interview with Universal Robina Corporation’s Vice President-Marketing Edwin Totanes on Launching and Defending New Products. In this second part, Mr. Totanes generously shares about lessons he learned from failures. For Part 1 of his interview, click here Q7: One of your early marketing assignments was as brand manager of Procter and Gamble for Crest. While […]