Arlyn Mendoza started as Country Manager of Hershey’s Philippines on August 1, 2019. Prior to this, she was Sales Head of General Nutrifoods Philippines, National Sales Manager of Asia Brewery – Pascual Foods, among other companies. With the help of bestselling author Emilio Macasaet III, she has designed a route-to-market model that presents both economic and relational mechanisms with the […]
Distribution
Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several multi-million companies distributing various products for local and multinational brand owners. Beginning with just 4 trucks and 12 personnel, CSGT Distribution has grown to having over 180 trucks and over […]
Q1: Prior to your promotion as the Asia Pacific President of Nu Skin, you were their regional marketing director for Southeast Asia, general manager for Thailand and Malaysia, and vice president for global market services based in Nu Skin’s headquarters in Utah, USA. What achievements are you most proud of? A: Over the course of the 18 years I have […]
Q1: What have you observed as trends in the size and format of new retail stores and why do you think this is happening? A: The trend towards bigger stores has reversed the past 10 years. We now see the big organized chains building smaller formats, while small and medium size entrepreneurs continuing to open groceries and sari sari stores. […]
Q1: You are an industrial engineer and you started as a methods officer in the finance function in 1977 for Unilever (then PRC). How did this influence your thinking process in your long career in Customer Development? A: Industrial engineering, in my view, is the application of science in business. The professional advance of Customer Development (previously called Sales) from […]
Q1: As someone who rose from the ranks, what are some of your most unforgettable experiences while starting out as a rookie? A: Fresh from college, I joined Gillette as a sales trainee where all new recruits were required to survive the grueling 6-month long boot camp training. Each month, at least one trainee would be sent home for not […]
Q1: You have been with Mary Kay for 6 years. During this period, the company’s business size under you grew by 255% while total number of active sellers grew 335%. What did you do to get these remarkable results?” Women from all walks of life enjoy selling Mary Kay products because of the rewarding opportunity and flexibility offered by our […]
Q1: Not many people know your history, but you actually took over FERN Inc. as a turnaround operation. Please tell us about your early days. We Bring Prosperity to Every Home by Tapping the Entrepreneur in Every Filipino. This is the vision, which the pioneers of FERN Inc. had when they first started in 2003. We envisioned uplifting the lives […]
Q1: What made you decide to open a wholesale operation in Zamboanga? We felt there was an untapped potential and there was a big opportunity for the BIG BOX model in Zamboanga. Our primary target market were the sari-sari store owners wherein we feel they can be better served than simply offering them credit terms and low prices. We moved […]