The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]
Search Results for: Price
A couple of clients from different industries asked me to comment about their intended price increase, so I wrote about the “7 Options to Increase Profit Without Increasing Price“. This is a follow up article to those without any other recourse but to increase price. In other words, this is to prepare for a Plan B scenario if any of the […]
Costs of goods and services have gone up because of the recent oil price hike which has multiplying effects along the value chain. The usual option considered is to increase price. As part of good governance practices, many companies require executives not just to show actual and expected cost increases but also alternatives to avoid any price increase during sensitive […]
I had a great conversation with my Grab driver last weekend while on my way to pick up my car from the casa. Here are the practical insights and key takeaways from our chat: Dislikes: Impractical Incentives Wishlist: Meaningful Retention Drivers Overkill: Unfair Cancellation Penalties Likes: Strong Operational Efficiencies
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections, detailed media strategies, and highly creative campaign concepts. Yet in a volatile marketplace, plans often because leadership overlooked a hidden strategic fault line. When an organization experiences declining revenue, weakening customer loyalty, inefficient sales operations, or erosion of brand trust, the visible problem is often […]
The biggest strategic risk isn’t having no marketing plan. It’s executing a polished plan built on untested assumptions. During annual planning, executive teams routinely default to copy-pasting the past: last year’s sales become the new baseline, legacy customers retain top priority, and yesterday’s winning products receive automatic budget renewals. Except the market refuses to remain frozen in time. Consumers shift […]
Why understanding culture is one of the most overlooked competitive advantages in business Nearly two decades ago, we purchased our family dream home. The documents had been signed, the keys were in our hands, and everything was ready for us to move in. Yet we waited until Ghost Month had ended. To some, this may seem like an unusual decision. […]
While visiting Bangkok with some old friends, we stopped by a popular shopping mall where one of them decided to get a suit made. The proposition stopped me in my tracks: One coat. One shirt. One pant. One tie. Custom-fitted. Ready in 24 hours for roughly US$137 (Baht 4,500, or Php 8,300). My friend ended up upgrading his raw material […]
When news broke that the United States government moved to close the $800 de minimisthreshold, the tariff-free customs exemption long leveraged by Chinese cross-border platforms Shein and Temu to ship direct-to-consumer parcels via air freight, industry observers treated it as a sudden geopolitical shock. But from a strategic auditing perspective, this outcome was not a surprise. It was a structural load […]
We all know King Solomon for his wisdom. He is history’s ultimate poster child for deep strategic insight. If he were a modern CEO, he would be the visionary founder featured on every business magazine cover, the legendary entrepreneur who inherited a stable organization from his father, David, and rapidly scaled it into a golden conglomerate of unprecedented wealth, complete […]