The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]
Search Results for: Price
A couple of clients from different industries asked me to comment about their intended price increase, so I wrote about the “7 Options to Increase Profit Without Increasing Price“. This is a follow up article to those without any other recourse but to increase price. In other words, this is to prepare for a Plan B scenario if any of the […]
Costs of goods and services have gone up because of the recent oil price hike which has multiplying effects along the value chain. The usual option considered is to increase price. As part of good governance practices, many companies require executives not just to show actual and expected cost increases but also alternatives to avoid any price increase during sensitive […]
It’s tempting in business to chase the next campaign, launch a discount, or offer a flash promotion. But often, these are solving symptoms, not solutions, like painting over a crack while ignoring the foundation. In a low-trust economy like the Philippines, this approach is risky. Customers are skeptical. Partners are cautious. And trust, once broken, can take years to rebuild. […]
Love makes people notice your brand. Trust makes them stay. Yet many companies chase “brand love” as if it were the endgame, pouring budgets into viral campaigns, celebrity tie-ups, and grand launches. But affection built on hype is fragile. One crisis, one bad review, one broken promise. and that love vanishes. In the Philippines, this distinction matters even more. Filipino […]
Years ago, a marketing manager approached me and asked, “Sir Josiah, how do we market trust when people already assume the worst of us?” It was a question I had no quick answer for; and I’ve always believed that important questions deserve more than quick answers. It was not a question about branding, not really. It was a question about […]
Across Manila, Jakarta, and Kathmandu, one force is reshaping markets: public outrage, not just at corrupt politicians, but also at ‘nepo baby’ influencers, entrenched institutions, and once-untouchable brands. In today’s hyperconnected world, trust isn’t given, it’s earned. Lose it, and you lose customers. Scandals involving misused funds, political favoritism, and influencer complicity aren’t just headlines; they’re changing how Filipinos and […]
Too many entrepreneurs treat networking, marketing, or content as magic fixes. We join clubs, attend meetups, post daily, hustle hard. But no matter how busy you seem, if your business model is flawed, nothing sticks. I’ve learned this after mentoring thousands of entrepreneurs and guiding teams at Mansmith & Fielders. Let me show you why so many fail despite the […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]