Ralph Ray Chua serves as the President of Immuni Global Inc., the manufacturer of Immuni herbal drinks packaged in rectangular sachets. Recently honored with the Mansmith Innovation Awards for product innovation, Ralph provides valuable insights into the development and launch of Immuni. Q1: Can you share the backstory of your startup and what inspired the launch of a herbal drink […]
Month: February 2024
(From left: Obispo, Chua) For nearly a decade, I’ve had the privilege of conducting interviews with numerous business personalities. In a unique twist, I recently engaged in a reverse interview where I was interviewed by Markprof Alumni Board President, She Obispo and Programs Head Alyana Chua. We delved into the rich history of the Markprof Annual Marketing Leadership Bootcamp, a transformative program that […]
Companies often think offering massive discounts, like 50% off or more, is a smart way to attract customers. It might bring in a lot of sales initially, but let’s take a closer look. The people it draws in the most are bargain hunters – those who love a good deal but might not stick around to buy at regular prices. […]
In this exclusive interview, Joaquin Sy, former Secretary-General of the Federation of Filipino-Chinese Chamber of Commerce and Industry, and past President of Kaisa Para sa Kaunlaran, an organization dedicated to integrating Chinese culture into the wider Filipino community, delves into the intricacies of Chinoy consumers. Our discussion explores various facets of the Chinoy culture, values, and experiences, with the goal […]
In celebrating Chinese New Year, the careful choice and presentation of food go beyond just taste; it’s like an art that weaves together meanings of prosperity, happiness, and good fortune. Chinese traditions put a lot of importance on what certain foods symbolize, believing that eating them can bring positive things into your life. The auspicious meanings associated with these foods […]