In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]
Year: 2015
There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I, together with some colleagues from Mansmith and Fielders, Inc. spoke. He then pleaded I should make time to meet him the same day – – his wife was about to […]
After sharing my top 10 Q&A for 2014, I would like to share my top 10 blog posts for 2014 according to number of readers. Interestingly, my two articles about pyramiding attracted the most interest. I will therefore write a bit more about network marketing as distinguish from pyramiding in 2015. In fact, the officers of the Direct Selling Association […]
I started www.josiahgo.com on May 9, 2014 with an interview with marketing expert Edwin Totanes. The interview was quite long and it had to be split into two parts. It remains the all-time favorite of readers in 2014. My top 10 Q&A blog posts for 2014 according to the number of readers are: Q&A with Universal Robina Corporation’s VP-Marketing Edwin […]
Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into other patterns of change. This year, besides our own observations, we have put together another such list, this time combining our own forecasts as well information shared by some Mansmith […]