Tourism

Q&A with PCCI VP Samie Lim on Tourism Marketing

Josiah Go November 18, 2016

The Philippines had 5.36 million foreign tourists in 2015 staying an average of 10.5 days. It earned some P227.62 billion in revenues, representing close to 16% increase in arrivals and close to 6% increase in revenues vs 2014. Samie Lim, Vice President for Tourism and Retailing of the Philippine Chamber of Commerce and Industry (PCCI), has proposed 8A’s to drastically […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend