Q&A with Carmudi Country Manager Nicolas Boldt on Running A Start Up

Q&A with Carmudi Country Manager Nicolas Boldt on Running A Start Up

Digital and Social Marketing, interviews, Q&A
Q1: Your are part of the Rocket ecommerce group where your business model is about being a 'Fast Second' in concept but operate in emerging countries, how better or different do you tweak the original concept to suit the countries you operate? (Note to readers:  "Fast Second" is a concept that discussed those who are not the originators but who do things faster while changing something a bit, learning from mistakes of the originator.) Rocket Internet brings the ease and convenience of e-commerce to all these emerging markets. The basic business model of our vehicle platform remains the same. We bring car classifieds online, and sellers can advertise their vehicles for buyers all over the Philippines. However, we do not take the intricacies and cultural differences of each country for…
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Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing

Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing

Digital and Social Marketing, interviews, Q&A
Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands use social media to collect fans, and use the number of likes or followers as the metric of success. Then, they evaluate ROI of social media through sales, which in my opinion, is the weakest area of social media. Social media is used for brand engagement, to create affinity with the brand. Nowhere does social promise an increase in sale, but most brands try to tie social media initiatives to sales. But then, when a lot of brands started going into social, those who didn’t will follow the bandwagon and start creating facebook pages. You would be surprised that four…
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Q&A with WhenInManila.com Editor Vince Golangco on Blogapalooza

Q&A with WhenInManila.com Editor Vince Golangco on Blogapalooza

Digital and Social Marketing, interviews, Q&A
Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that you continue to practice today? Pretty much, my life wasn’t anything worth talking about after dropping out of high school. I really didn’t value education yet back then so I guess I was really still searching for myself. My first ever job was at Burger King in Los Angeles, and I kept in touch with my friends from there. I was already working at the mall then, at Mervyn’s, which is like a department store part of the mall, like SM or Robinson’s department store. I was doing great and as one of the youngest ones there, at just 17, they already wanted to promote me to…
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Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey

Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey

Digital and Social Marketing, interviews, Q&A
Q1: I have known you since the mid 1990's, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It's been exactly 20 years since I met you, Josiah, when you mentored me and my friends on the publishing business we set up. We were driven by sheer passion and belief in our product which was the MUST Handbook- an all-in-one map+directory guidebook for motorists and travelers in Manila. With the determination and energy that go with being young entreps, we were able to get major corporations onboard to support our book with advertising funding, had the publication produced in Hong Kong and then Singapore, got two…
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