Vince Golangco is one of the leading online influencers in the Philippines and founded one of the country’s top blog, When in Manila 10 years ago. In this interview, he shares with us the latest updates on influencer marketing, mistakes brands do and how they can correct their practices. Q1: Why does influencer marketing exist? A1: Influencer marketing exists because […]
Social Media Marketing
Q1: Your are part of the Rocket ecommerce group where your business model is about being a ‘Fast Second’ in concept but operate in emerging countries, how better or different do you tweak the original concept to suit the countries you operate? (Note to readers: “Fast Second” is a concept that discussed those who are not the originators but who […]
Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands use social media to collect fans, and use the number of likes or followers as the metric of success. Then, they evaluate ROI of social media through sales, which in […]
Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that you continue to practice today? Pretty much, my life wasn’t anything worth talking about after dropping out of high school. I really didn’t value education yet back then so I guess I […]
Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It’s been exactly 20 years since I met you, Josiah, when you mentored me and my friends on […]