Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 2)

Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 2)

Brand Marketing, Entrepreneurship, interviews, Q&A
Q5: You have launched the BDJ Beauty Box. Is this your response to seasonality in your planner business A: We launched BDJ Box, our online beauty discovery service for women, in our desire to help our 30,000 plus members to explore their own definitions of beauty. Feeling beautiful and relating it to confidence has been an increasing concern of our members. As we researched more, we felt we were in the perfect position to provide this beauty discovery service. Bellas trust us, and brands trust us. More than anything we want to preserve is our community vision to tangibly help our Bellas to live life to the fullest. Our BDJ Planner helps on day to day basis on planning schedules and tasks. BDJ Box helps on a weekly and monthly…
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Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 1)

Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 1)

interviews, Q&A
Q1: You created a new category - the first planner for women. What inspired you to launch the Belle de Jour planner in 2006? A: When we introduced the first Belle de Jour Power Planner in November 2006 (2007 BDJ Planner), my motivation was as simple as - there was no planner in the market that I felt could really help me manage my career and my life. I was always a planner person ever since high school. In my last year in high school, my dad got me a Palm Pilot — so I am actually pretty advanced, technology-wise. But after two years, I really just went back to paper. I find paper planners more tactile, more meaningful, more real. As for targeting women in particular, I did my backyard…
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Q&A with Darlyn Ty, Founder of Belle de Jour Power Planner on Brand DNA

Q&A with Darlyn Ty, Founder of Belle de Jour Power Planner on Brand DNA

Marketing Plan in the Philippine Setting
Q1: Can you share with us the brand DNA of Belle de Jour (BDJ) Power Planner? How does it differ from your Navi Planner? The target market of Belle de Jour Power Planner is the 20-35 year old female working professional. She balances multiple roles in her life. She has a strong desire to achieve and do things in style. The insight behind the product is essentially: “There are a million and one things I need to do, and I want to achieve so much. I need a tool that will help me reach my goals.” Belle de Jour Power Planner’s personality is gorgeous, fashionable, smart, resourceful, principled, and lives a balanced lifestyle. The power planner’s spirit is giving a sense of achievement and inspiration to do great things. This…
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